Virus Marketing

Virus marketing evokes hot disputes about its aptitude and efficiency. Many brands don’t need such promotion considering it not serious one; other companies think that “virus” is able to attract necessary for every business attention. What is virus marketing? It is such kind of different products creation (promo, banner, poster, action, etc.) which is spread with non typical for marketing speed due to users reposts to each other. Such way of transfer reminds of a virus, where the name came from.

I won’t be an exaggeration to call virus marketing the most open for creation while its design. Colossal experience in marketing, knowledge of psychology and interest to what happens in the web are needed here as nowhere else. Thus controlling and managing design tools virus marketing is formed.

Virus marketing is a “black hole” of Internet: nobody knows for sure how it functions. Of course there are methods and devices to create product maximum reminding of a virus but nobody can forecast its success. Moreover, popularity can break down at forecast tries or virus promo plan that’s why during design it’s better to rely on intuition than calculation.

Edges of attractive are very vague in virus creation and it’s easy to come over them, that’s why you shouldn’t trust “virus” design to a person not acquainted with marketing business and not possessing experience to calculate opportunities of development. Let’s look at the example of virus promo. Everybody remembers the success of “Whooper sacrifice” virus campaign when for 10 deleted friends at Facebook you could get free burger in “Burger King”. The more painful it was for “Russky Standart” to “fall” with similar idea of the Russian roulette game and block of account in Facebook in case of loss. With similar approach what was success for one became a loss for another one.

To create right virus many factors should coincide that’s why we advise you to address only professionals.

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