Email Marketing

According to results of recent web research email marketing is recognized the most effective tool of e-commerce. But some firms still don’t trust and have some prejudice against efficiency of this method.

The main mistake is what to consider email marketing. Many companies reject this opportunity immediately considering this promotion method a spam; they don’t want to look incompetent in their customers’ eyes and cause their irrigation. But emailing is not a spam but a mailing base of email addresses which the company already possesses according to prior agreement of addressees. This is the great difference between spam and mass mailing: spam irritating everybody is one point and valuable information received from a brand which the customer trusts is another one. Under agreement to receive new information the customer is presented with the right to habituate him/her with useful and interesting information.

Specialty of emailing is low price, base of really interested customers and opportunity of feedback. If you think of opportunity to add mass emailing as a tool of your SEO, you should think what kind of information you are going to send to your customers at first. It’s important to approach this matter responsibly because if a user finds out a received content is a blank without difference from spam, your address will be brought to a “blacklist”. But there’s a way to avoid such consequences: don’t send emails too often not to annoy, or too seldom not to be forgotten. And what is more important, fill in each letter with valuable content: big discounts, amazing stories, invitations and courtesies. The point is not how often the customer receives emailing but what he/she can get thanks to it. Web agency “Parus” will help your company to set effective model of email marketing and build long-term and confidential relations with your customers.

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